New York State Athletic Administrators Association

Three National Keynote Speakers To Highlight 35th Anniversary Conference


Will Keynote


March 15-17, 2017

The 35th anniversary conference of the New York State Athletic Administrators’ Association is fast approaching and the conference planning team under President, Murphee Hayes, CAA, are working hard to bring our membership another first class conference program in keeping to the theme of “Every Child Deserves A Champion.” This is a very special year for the NYSAAA. Our current President, Murphee Hayes, CAA is the first female president in the 35 years since our first conference. It is also the 35th anniversary of our first conference for high school athletic administrators, held in Liverpool, NY in 1983. With that in mind, our association has some very special things planned for this special year. We’ve gone to great expense to bring in some outstanding national keynote speakers who will bring home the conference theme to all our attendees. We will also provide some very special gifts and events to commemorate this special year.

Mike Veeck will be headlining the “Opening General Session” on Wednesday, March 15th at 5:30 pm, as well as present two different workshops with his team member, Fran Zeuli.

Mike Veeck, is a nationally renowned speaker, entrepreneur, college professor, marketing, promotions and customer care expert and owner of multiple minor league baseball teams across the country.   Mike and the Fun Is Good philosophy has been featured on the NBC Nightly News, 60 Minutes, ESPN, HBO’s Real Sports with Bryant Gumble, The Late Show with David Letterman and many other national media outlets.  Mike will share what he has learned from entertaining and serving thousands of customers / fans each year.

Fran Zeuli has tons of experience leading large business operations and developing strong, purpose-driven leaders in the process.  He has been successful in running marketing, advertising and promotions teams as well as large sales and customer care call centers.  In just the last twelve months, Fran has presented the Fun Is Good message to the PGA, the NBA and the Minnesota High School Activities Directors, as well as clients in the financial, retail and educational sectors

These two strong endorsements from recent presentations tell the story well:

“I love the way that Fran and Mike can energize a group – give them new tricks and tips on how to stay positive and help them believe that they can achieve far more than they believe possible.”

“Mike Veeck and Fran Zeuli (aka the Fun is Good Team) provided three seminar presentations for us at Lake Area Technical Institute over a two-day period.  The presentation material and delivery was uniquely tailored to each audience.  The information was outstanding and captivating.  We’ve had many great comments about this seminar from attendees. The Fun is Good message regarding the importance of passion, creativity, taking risks and building genuine relationships was relevant for community members, business/industry, and our faculty/staff alike.  We’re already scheming for a repeat performance by the Fun is Good Team on our campus, their presentations were just that ‘fun’!”


Visit Mike’s Website to learn

Dr. Jarrod Spencer will present at the Second General Session on Thursday morning, March 15th.  Dr. Spencer is a Sports Psychologist whose passion is to assist athletes in attaining peak performance through sound emotional health. He is a trusted, leading authority on the mind of today’s athlete and is driven to educate others regarding how the mind works best.  Dr. Spencer’s teachings focus on the idea that a clearer mind leads to better performance.  Influenced by views in neuroscience, psychoanalysis, Christianity, and peak performance literature, Dr. Spencer has a heart to serve athletes by improving their overall well-being while nurturing their emotional health. 

In addition to writing a book, “Mind of the Athlete – Clearer Mind, Better Performance”, Dr. Spencer has spoken at numerous Athletic Administrator conferences, including Maine and New Jersey. He is also currently working with the NIAAA in developing a new LTI course on The Mind of an Athlete.  Dr. Spencer will also present a workshop on Thursday geared to athletic administrators and leadership, entitled “The 5-Hurdles, How Leaders Often Fall & Can Rise Again.”

Dr. Spencer’s communication style is positive, proactive, and results-oriented. His highly successful approach is a direct result of his warmth, insight, and dynamic teaching style. Desiring to take athletes one step further than they have gone before, Dr. Spencer uses a blend of the “outside in” and “inside out” learning methods to help athletes become unstuck and reach their true potential. It is this combination of learning modalities that provides a successful path, which allows athletes to excel faster and go deeper with long-lasting positive mental results. 

Dr. Spencer is president and founder of Mind of the Athlete, LLC, a sports psychology company committed to improving the emotional health of athletes. He is the creator of the Mind of the Athlete Program, a cutting edge video and audio sports psychology curriculum. This program, made up of sixteen videos, sixteen accompanying worksheets, and ten CD’s, is currently used worldwide in countries such as South Africa, Ireland, and South Korea.  He is also author of the book The Sky is Not the Limit: Discovering the True North for Your Life's Path.

Dr. Jarrod Spencer works with professional, Olympic, college, and high school athletes, coaches, and teams across the country. In addition to serving as the Sports Psychologist for athletic teams at such schools as University of Maryland, Old Dominion University, Lehigh University, and Lafayette College, Dr. Spencer also works individually with athletes from University of Michigan, University of North Carolina, Ohio State, Cal Poly, Princeton, and many more.

He is a fixture in regional media.  Currently, Dr. Spencer serves as a frequent guest on WFMZ Morning News. He has been featured on “The Peak” TV show and is a monthly contributor to the show’s Mental Tip of the Week. Dr. Spencer has been heard on ESPN Radio of the Lehigh Valley, highlighting and explaining the psychology of current events in sports. He also starred in the TV Show “What the Heck Were They Thinking?!” with former Heavyweight Boxing Champion Larry Holmes. Additionally, Dr. Spencer  created and starred on the TV show Mind of the Athlete

As an athlete, Dr. Spencer was an All-State high school wrestler who captained his team to back-to-back New Jersey State Championships. While in college, he was a record-setting tailback for the Lafayette College football team. Additionally, while attending graduate school at West Chester University, he played wing on their rugby team. Dr. Jarrod Spencer resides in the beautiful Lehigh Valley of Pennsylvania with his wife and three children.

To learn more about Dr. Spencer and his program, visit his website:

KEN BARTOLO will highlight the Friday, March 17th sessions in the Third General Session – “There and Back”

Ken is a former professional lacrosse player and college football and lacrosse star at Nazareth and St. John Fisher in Rochester, NY. Now sharing how he overcame alcohol and drug addiction. He will present his true story of the power of drugs and alcohol and their effects on the career as a star lacrosse and football player.

“There and Back” is the story of former professional athlete and collegiate football and lacrosse star Ken Bartolo. Ken shares the story of his 27 years of substance abuse, 3 years in state prison and the incredible story of his recovery. This presentation is a honest, authentic, and powerful look at the world of addiction and how it can destroy the lives of even the most promising of our youth. Ultimately it is a story of hope. With strength, dedication and undying faith in himself, Ken conquered decades of addiction to alcohol, prescription and illicit drugs. His message is meant to encourage today’s youth to believe that, with faith in themselves, anything is possible. Ken is now a motivational speaker who talks to high school athletes across the country about the dangers of substance abuse.

To learn more about Ken Bartolo, visit his website:



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